What is LinkedIn?

What LinkedIn says:LinkedIn is the world’s largest professional network with over 200 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

Wikipedia says: “is a social networking website for people in professional occupations…  It is mainly used for professional networking.”

Summary

1.       Professional (Social) Network

2.       Connects you to your trusted contacts

3.       Exchange knowledge

4.       Exchange Ideas

5.      Exchange Opportunities

 

It serves as quite possibly, the best SEO (Search Engine Optimization) Positioning and Branding Tool.  It is also the best tool available to micro-target potential clients and then  develop and build a relationship with them.

Most people don’t know that it’s also an INCREDIBLE Lead Generation tool (Allow potential client’s a process to self identify).  Most people think of LinkedIn as a social network for getting a job.  While that’s true, the hidden use of LinkedIn is also the most valuable…Lead Generation.


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One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections. Users can invite anyone (whether a site user or not) to become a connection. However, if the invitee selects “I don’t know” or “Spam”, this counts against the inviter. If the inviter gets too many of such responses, the account may be restricted or closed.

This list of connections can then be used in a number of ways:

  • A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second-degree connections) and also the connections of second-degree connections (termed third-degree connections). This can be used to gain an introduction to someone a person wishes to know through a mutual contact.
  • Users can upload their resume or design their own profile in order to showcase work and community experiences.
  • It can then be used to find jobs, people and business opportunities recommended by someone in one’s contact network.
  • Employers can list jobs and search for potential candidates.
  • Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
  • Users can post their own photos and view photos of others to aid in identification.
  • Users can now follow different companies and can get notification about the new joining and offers available.
  • Users can save (i.e. bookmark) jobs that they would like to apply for.

The “gated-access approach” (where contact with any professional requires either an existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service’s users. LinkedIn participates in the EU’s International Safe Harbor Privacy Principles.


Get FREE LinkedIn Strategies

and Tactics that will completely change the way you get and keep customers.

 
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Get FREE LinkedIn Strategies

and Tactics that will completely change the way you get and keep customers.

 
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